Film & Television
Film & Television
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The Fall Guy
We took The Fall Guy campaign to new heights - literally. Collaborating with Universal Pictures, we transformed Sydney’s iconic Glebe Island Silos into a thrilling, action-packed spectacle. Our team coordinated a live stunt performance with the film’s director and the Australian stunt team, creating an immersive brand experience that captivated audiences and redefined out-of-home advertising. This activation underscored our commitment to delivering high-energy, memorable moments that make brands unforgettable.
Furiosa
We ignited the ultimate premiere event for Furiosa, teaming up with Warner Bros., Universal Pictures, and an A-list cast including Anya Taylor-Joy and Chris Hemsworth. Our team handled everything - from securing permits to crafting the iconic Furiosa sign and orchestrating fiery pyrotechnics. This high-energy activation brought the pulse-pounding world of Mad Max to life like never before.
Aquaman
For Aquaman and the Lost Kingdom, XO Media Group, in collaboration with Warner Bros., launched a striking brand activation in Sydney featuring a massive seven-meter trident at Watermans Cove, Barangaroo. This impressive installation captured public attention with projections of film footage on a nine-by-twelve-meter water wall, creating a powerful visual spectacle to celebrate Aquaman’s return. The activation ran for four days, making a significant impact and adding excitement around the movie’s December release.
For more details, visit the full story on Concrete Playground.
Despicable Me 4
For the release of Despicable Me 4, XO Media Group partnered with Universal Pictures to bring a Minion invasion to Sydney and Melbourne. This larger-than-life activation included giant inflatable Minions, interactive 3D sculptures, and themed experiences at popular locations like Westfield and McDonald's. Designed to immerse audiences in the playful world of the Minions, the campaign captivated fans of all ages and set a new standard for experiential movie promotions.
Smile 2
XO Media Group took fan engagement to the next level with an unforgettable SMILE 2 tattoo activation at MARKD Tattoo in Sydney. To celebrate the film’s release, fans were invited to experience the horror hit in a truly unique way—by receiving free, permanent tattoos inspired by the movie. The activation created an immersive experience, with attendees lining up to choose from exclusive flash designs and walk away with a lasting connection to SMILE 2. This one-of-a-kind event generated major buzz, bringing together horror fans and thrill-seekers alike for a memorable brand experience that’s all about creating “permanent smiles."